You Might Be the Problem (Expected: Late 2026)
A forthcoming book about self-awareness, business patterns, and the ways freelancers, consultants, creative service providers, and business owners get in their own way.
Expected publication in late 2026. Sign up for the mailing list to hear when it’s out!
You Might Be the Problem explores the reaction points, habits, assumptions, and repeated behaviours that shape the way people handle clients, pricing, communication, confidence, boundaries, subcontractors, vendors, and business decisions.
Many business problems appear on the surface as client issues, pricing issues, communication issues, or motivation issues. Underneath, there is often a pattern. A reaction. A familiar path. A way of interpreting the situation that leads to the same type of result again and again.
This book is about recognizing those patterns more clearly and fixing them. By following my model, activities, and insightful advice, you can learn to catch yourself as you’re about to engage in a self-harming business decision, and make the change right there and then.
Oftentimes, clients get blamed for issues that come up in your business but the reality is that sometimes you might be the problem!
Bonus! Find out how characters like Michael Scott from The Office, Comic Book Guy from The Simpsons, Carrie Bradshaw from Sex and the City, and several others could have change their lives with my advice!
What the Book Is About
You Might Be the Problem looks at the precise times where business owners and independent professionals react automatically. Here are some of the common reaction points where your decisions leave you with problems:
- A client questions your price
- A prospect disappears and you don’t know why
- A project starts to drift from the original agreement
- A subcontractor disappoints you
- A difficult conversation needs to happen but you’re avoiding it
- A boundary gets tested
- A decision gets delayed
- A familiar frustration shows up again
Those instances often reveal more than the problem itself. They reveal how you interpret the problem, respond to it, and what path you tend to follow next. The book walks through the self-awareness needed to understand those patterns and make better business decisions.
Topics Covered
The book explores issues such as:
- Reaction points and automatic responses
- Client relationships and communication
- Pricing confidence and value
- Boundaries and expectations
- Working with subcontractors
- Avoidance, frustration, and resentment
- Difficult conversations
- Repeated business patterns
- Personality, assumptions, and self-perception
- Better decision-making as a service provider or business owner
Who It’s For
This book is for freelancers, consultants, creative service providers, small agency owners, and business owners who want to better understand their own role in the business problems they keep facing. It’s especially relevant for people who work directly with clients, sell their expertise, manage expectations, lead projects, price their services, or rely on trust and communication to keep their business moving. If you’re looking to get to know yourself like never before, catch the instances where you go wrong and redirect your behaviour and decisions toward positive outcomes and earn more money, this book is for you.
Why I’m Writing This Book
After decades of working in psychology, SEO, marketing, consulting, pricing, freelancing, business development, and client services, I’ve seen how often people repeat the same business patterns without realizing it. You might be dealing with new clients, different projects, pricing, or industries, but your reaction often remains the same. This book brings together psychology, business experience, and practical self-awareness to help readers notice those patterns sooner and respond with more clarity.
Related Speaking, Workshops, and Coaching
The ideas in You Might Be the Problem are also being developed into speaking topics, workshops, and business self-awareness coaching for freelancers, consultants, service providers, and business owners. These sessions focus on the same core themes from the book, including reaction points, repeated patterns, client communication, pricing confidence, boundaries, and better business decisions.
Book Status
You Might Be the Problem is currently in development and expected later in 2026.
The cover shown here is a working mockup and may change before publication.
Interested in the Book or Related Topics?
For speaking, workshops, coaching, interviews, or updates about the book, please get in touch.
