The Psychology of Pricing
A Practical Guide to Setting Prices with Confidence. Earn More as a Freelancer or Small Agency Owner. (WordPress Edition)
The Psychology of Pricing is ideal for those who want to boost profitability through increased confidence, an enriched mindset, and better pricing. Anyone who seeks to better understand how to price their services and take advantage of the different methods to do so. If you want to get better at pricing, this is the book you need. Price your services to maximize profit.
Content Marketing Ideas
400+ Tips for Your SEO and Social Media Strategy
This book is for anyone looking for success online. Don’t let the title mislead you. In addition to the ideas, this is a fully detailed step-by-step approach to Internet marketing using content marketing. There is no book on the market that even comes close to this one. It is actionable, practical, and full of original ideas. Try it and see for yourself!
SEO for 2012
A Special Report on the Latest Tactics and Strategies
I wrote this book to help professionals stay informed about the latest web and SEO trends for 2012.
It discusses the emerging trends and ongoing SEO updates in these areas:
- Mobile SEO
- Local SEO
- Google Algorithm Updates (Panda & others)
- The Yahoo-Bing Backlink Situation
- New Linking Best Practices
- The New Reality of Website Content
- Google+ & SEO
Big Bang Marketing 2020
A few months after the pandemic began, approximately 100 marketing specialists from around the world were gathered to give talks at the eWMS (e-World Marketing Summit). This book was created based on that conference.
Edited by Philip Kotler and Kotler Impact
My contribution is Chapter 77: Adapting Your Content Marketing Approach During a Pandemic.
The Joyful Family
Meaningful Activities and Heartfelt Celebrations for Connecting With the Ones You Love
By John S. Dacey and Lynne Weygint
While in graduate school specializing in psychology, I was asked to partake in a unique approach to writing a book. I contributed to the ideas in this actionable book about creating meaningful family experiences and traditions.
Frommer’s Montreal Day by Day
I did most of the photography for one of the top guidebooks for tourists visiting Montreal.
For more of my written work, please visit the publications page.