This book was written at a critical time in the field of search engine optimization. Of course, one could argue that it is always a critical time! But back then, Google and other search engine algorithms were changing quickly. In order to help other marketing professionals, businesses, freelancers, and agencies stay informed and up-to-date about the latest changes in web and SEO trends for 2012, I literally wrote the book on it.
SEO for 2012 discusses the emerging trends and ongoing SEO updates in these areas:
- Mobile SEO
- Local SEO
- Google Algorithm Updates (Panda & others)
- The Yahoo-Bing Backlink Situation
- New Linking Best Practices
- The New Reality of Website Content
- Google+ & SEO
- SEO expert advice
