This book was written at a critical time in the field of search engine optimization. Of course, one could argue that it is always a critical time! But back then, Google and other search engine algorithms were changing quickly. In order to help other marketing professionals, businesses, freelancers, and agencies stay informed and up-to-date about the latest changes in web and SEO trends for 2012, I literally wrote the book on it.

SEO for 2012 discusses the emerging trends and ongoing SEO updates in these areas:

  • Mobile SEO
  • Local SEO
  • Google Algorithm Updates (Panda & others)
  • The Yahoo-Bing Backlink Situation
  • New Linking Best Practices
  • The New Reality of Website Content
  • Google+ & SEO
  • SEO expert advice